Behind the famous work, there’s industry-leading expertise. John Brown is home to thought
leaders in content marketing, journalism, design, digital innovation, customer behaviour and
motivation, and more.
The following thoughts came in response to an approach from a magazine to talk about how “social media has changed everything”. They wanted to know about the risk of content overload and whether the human race was in imminent danger of refreshing itself to death.READ MORE
No one can deny that today’s media landscape is extremely complex, with broad application of content throughout its ecosystem. Marketers have faced two tough challenges over the last five years. First: survival in the economic downturn and the often drastic effect this has had on budgets. Second: keeping up with the overwhelming proliferation of media channels, platforms and technologies.
We’ll start with the facts. It is clear by now that people don’t tend to pay for news online – hell, they don’t tend to pay for content of any kind online.