With nearly 50 years of experience under its belt, and after helping transforming nearly two million homes, Everest looks to the future with a new look brochure produced by John Brown.
John Brown was tasked with producing a brochure that would more accurately reflect the true quality of Everest’s products, and that would also challenge the public’s perception that Everest are solely producers of quality double-glazing and entrance doors. In fact, Everest’s product offering now includes stunning conservatories, stylish fitted kitchens, desirable driveways, beautiful patios and income-generating solar panels, to name just a few. To showcase all these new products meant that the new brochure had to be a complete departure from what had previously been produced.
The result is a streamlined brochure with beautiful, aspirational lifestyle imagery. Out with the royal blue from the previous catalogue and in with a Farrow and Ball, heritage paint-inspired aubergine. Other features include clearly labelled, colour coded sections for easy navigation, stronger marketing messages, customer testimonials, a new chatty but informative tone of voice, and the introduction of Everest experts showing the human, credible face of Everest, one that is trustworthy, approachable and knowledgeable.