Exchange on innovation

The latest issue of Orange’s b2b magazine exchange is dedicated to innovation. That’s innovation in technology, ways of working and of course people. As usual the content is carefully honed to meet the needs of two very distinct audiences – the medium or small business owner. There’s an exclusive interview with master inventor James Dyson in the medium version and Digital Dragon Julie Meyer reveals what she looks for in an entrepreneur in the small. These exclusives are bolstered by practical advice pieces – the medium business customer can learn how to perfect their marketing strategy, while the small start-up will find ways to boost their website. Ending on an innovative note, there’s a chance to meet the most sparkling minds in business in a roll call of the nominees for the Orange Innovation Award at the National Business Awards.