John Lewis Edition saw off stiff competition to scoop the coveted Customer Magazine of the Year Award at the 2011 PPA Awards. The magazine, published by John Brown, was described by judges as, "a confident magazine that had a positive effect on John Lewis as a fashion destination. It is engaging, varied and brilliantly put together".
Since its launch in 2009 the quarterly magazine has become synonymous with quality, innovation and design. Intelligent editorial from national newspaper columnists such as Toby Young, India Knight and Jess Cartner-Morley runs alongside sumptuous original visuals from big name photographers, showcasing a great mix of fashion, beauty and interiors from established, and emerging, brands.
"I am delighted to have this industry recognition of the contribution that this magazine has made in customers' reappraisal of the John Lewis brand," says Paul Porral, Head of Brand Creative, John Lewis.
You can view the story in full on the APA's website here.