A fresh new video has been added to a John Brown-created online portal for Nissan Motors GB. Chronicling a manic day with busy young mum Christina Martins, this latest video also offers visitors an amazing opportunity to win a brand new electric family car worth more than £25,000.
The branded content microsite was created by John Brown in conjunction with the in-house team behind electric vehicle website TheChargingPoint.com. It features a series of videos showing the 100% electric Nissan LEAF being used by people with varying lifestyles in order to highlight the car’s performance, style, practicality and versatility.
Christina Martins is the perfect candidate to put the LEAF through its paces. With a couple of small children to shepherd, Christina needs a vehicle that can handle all of the usual gear – schoolbags, kitbags, buggies and more. Her routine also involves the usual school and shopping runs, which is a proper challenge for any family car.
An independent road test by TheChargingPoint.com’s Editor-in-Chief and renowned motoring journalist Gavin Conway launched the site in September and was followed up followed up by a video with author and self-proclaimed ‘beauty junkie’ Hannah Pool.
Now its Christina Martins's turn, and she seems taken with the LEAF. “First impressions are that it is a ‘normal’ car,” says Christina. “It handles beautifully, is very smooth and very quiet. And to charge it up apparently costs £1.91, which is a bargain compared to our gas guzzler.”
Amazing competition to win a car!
Each of the videos holds the answers to a question about the Nissan LEAF, and after watching, UK residents can enter the competition for a chance to win the car. It’s an incredible prize worth £25,990*.
One more video will follow between now and the competition’s closing date of 5 March 2012, and with four chances to win its worth following TheChargingPoint.com on Twitter to find out when the next one goes live.
For more information about TheChargingPoint.com, please contact Managing Editor Will Dron via email or tel: 020 7565 3212. John Brown is the world-leading independent content marketing agency, with offices in London, Cape Town, Hong Kong and Shanghai. Since 1985, John Brown has been creating award-winning branded content for global brands, both digitally and in print.
* On the road price includes VAT and £5,000 UK government incentive.