John Brown launches new magazines for Bupa

This month saw John Brown launch two brand-new customer magazines from leading healthcare brand Bupa.

The magazines cater for Bupa's individual and business members. Consumer health title Bupa Health News combines authoritative, helpful health-based features, news and case studies with a lively, consumer-friendly approach for individual Bupa members, while business members' title Bupa Update offers company owners, HR directors and group secretaries an essential, benefit-driven briefing on how their business can benefit from making health a company-wide priority.

By using smart segmentation, Bupa Update also appears as a specially tailored edition for intermediaries, giving them access to all the information and product alerts their customers are getting, plus key briefings on sales.

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