Magazine beats newspaper giants to schools exclusive
The July issue of Primary Teachers magazine out today has beaten both The Guardian and The Independent in the bid to secure an exclusive on one pioneering UK School.
The story of Marshgate Primary School in Surrey is both unique and inspiring. The Richmond school is the UK’s first to have launched an extra-curricular touch-typing programme, getting young children up to speed and comfortable in a world with an ever-growing need for computer and media skills. Despite approaches from the national press, as a magazine trusted by its readers and the Department for Children, Schools and Families alike, Primary Teachers was given the exclusive.
Editor Melissa Crowther explains: “It’s testament to the magazine’s credibility among this time-poor, knowledge-hungry early years workforce that it was chosen over two major newspapers as the place to break this story nationally.”
The feature, by Carrie Dunn, looks at the innovative programme, which has pupils of primary age touch-typing at up to 90 words a minute, and the ways in which this groundbreaking programme has boosted their learning all-round, and helped created a welcoming, engaging environment in which children actually volunteer their free time to learn new skills.
This issue also features a bound-in set of unique and exclusive reward stickers to accompany a cover story on innovative ways of rewarding pupils.
"Primary teachers use stickers all the time in school," says Crowther. "These are not only free to them but also totally different from anything else available out there – we commissioned an illustrator and came up with our own eye-catching designs. We've never done this before, so it marks quite a departure, and a real plus for readers."
Primary Teachers, part of John Brown’s stable of magazines for the Department for Children, Schools and Families (DCSF), has been published alongside its two sister magazines Secondary Teachers and Early Years since 2007. John Brown has published Teachers for the DCSF since 2004.
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