New-look magazine for Waitrose

The award-winning Waitrose Food Illustrated magazine evolves into a new-look publication this April with the launch of Waitrose Kitchen – a fresh and modern food bible full of passion and practical cookery inspiration for all occasions. With a bumper print run of 350,000 and a cover price of just £1.00 the new title has been created following extensive customer research and feedback.

John Brown CEO, Andrew Hirsch says: "All great magazine brands evolve and after a decade of success it was time to move on. We're sure Waitrose Kitchen will quickly become the best-loved food title around and a regular source of achievable inspiration for both Waitrose customers and advertisers alike. We're thrilled to have been chosen by Waitrose to take it forward."

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