Strategy & Insight

The Strategy & Insight Department is at the heart of John Brown. We ensure the right content is produced for the right audience on the right platform.  We help our clients understand their customers, to in turn meet their marketing ambitions and business objectives. We ensure that before a word is written or a screen is designed we know what our audience wants, and where our solutions will cut through to be relevant and exciting in a world saturated with media messages.

And while great looking media is John Brown’s speciality, we also know our work must, well, work. And work hard. Driving sales, increasing customer awareness and brand affinity, delivering leads, starting conversations, gathering data…customer content is great at prompting customers to act. Strategy & Insight work with clients to really understand what content is doing for them, and what value that delivers to their business. We delve into sales trends, review customer behaviour and measure just about everything we can to understand what our readers and viewers are doing. And then we can see the ROI. The work we have done to date proves the effectiveness of many of our titles:

We KNOW John Lewis edition drives fashion sales
We KNOW Waitrose Kitchen readers, spend more, visit more and try more products than non-readers
We KNOW our catalogue work drives footfall and online transaction
We KNOW RBS customers value and act on Sense magazine
We KNOW Paddy Power customers spend more time online because of our content
We KNOW Chelsea FC’s junior fan base grows as a result of our web and print program

Strategy & Insight offer bespoke solutions to make sure clients get the most from their content and broader marketing objectives. We can help you understand your sector and audience and keep up with the latest innovations and trends in your market.  We also offer a range of primary research services, to help you get under the skin of your target market. The department is manned by Charlotte Putnam and Susannah Donnelly, both very experienced strategists and researchers with over ten years each in the brand, advertising and media industries. For more information please contact Charlotte Putnam Charlotte.putnam@johnbrownmedia.com or Susannah Donnelly Susannah.donnelly@johnbrownmedia.com