Behind the famous work, there’s industry-leading expertise. John Brown is home to thought
leaders in content marketing, journalism, design, digital innovation, customer behaviour and
motivation, and more.
Although there is a clear overlap between sociology and marketing as subjects, there seems to be a gap in communication between the two fields.READ MORE
I’ll be honest: you might just catch us strategists sharing a glance across the room when those outside of our profession get excitable around the idea of data. It’s not because we&rsqu... READ MORE
One giant brand that time forgot can teach today’s marketers how to communicate in uncertain times. Head of content Matt Potter explores the power of positivity.
Live broadcasts totalling 40 years in duration are watched every day on Twitter-owned mobile live-streaming app Periscope. A monumental stat in itself, this is even more impressive when you conside... READ MORE
We all know the research and data that goes into producing a story, and we content marketers often discard it like a carpenter does his sawdust. But, argues Matt Potter, Head of Content for John Br... READ MORE
The following thoughts came in response to an approach from a magazine to talk about how “social media has changed everything”. They wanted to know about the risk of content overload an... READ MORE
We’ll start with the facts. It is clear by now that people don’t tend to pay for news online – hell, they don’t tend to pay for content of any kind online.